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Every service your Walmart business needs — from catalog launch to advertising scale.
Build conversion-ready Walmart listings from scratch — optimized title, attributes, description, and keywords aligned with Walmart's search algorithm.
Rewrite existing Walmart listings to improve Item Rank and conversion rate. Most optimized listings see improved placement within 3–4 weeks.
Walmart Connect campaigns — Sponsored Products and Search Brand Amplifier setup, management, bid optimization, and reporting.
Upload 50–150+ SKUs via Walmart's Item Spec file. We handle spec mapping, attribute normalization, and submission — including error resolution.
Monitor and resolve Walmart Seller Performance metrics — ODR, shipping, cancellations, and listing quality. Prevent account suspension before it happens.
Performance dashboards, competitive benchmarking, and actionable insights built on your Walmart Seller Center data.
Build a conversion-ready listing from scratch — title, bullets, description, and backend keywords.
Full review of existing ad campaigns with a prioritized fix list and wasted spend report.
Direct access to an expert for any ecommerce question — billed by the hour.
Comprehensive audit of your entire ecommerce operation across all platforms and business areas.
Revisions included until you are satisfied. If we cannot deliver results that meet the agreed scope, you get a full refund. No questions asked.
Policy changes, fee updates, and requirement deadlines that every Walmart seller needs to be ready for. The clock is ticking.
Not sure if your store is ready for these changes?
eTailReady will audit your Walmart account and flag everything that needs attention before the deadlines hit.
Real updates that affect your business — policy changes, new fees, algorithm shifts, and new features. Curated by eTailReady's specialists.Actualizaciones reales que afectan tu negocio — cambios de política, nuevas tarifas, algoritmos y funciones. Seleccionadas por los especialistas de eTailReady.
Walmart published its 2026 WFS fee schedule in November 2025 — select size tiers see fee reductions of 8–12% to compete more aggressively with Amazon FBA. Long-term storage surcharges were also revised, with new thresholds at 90 and 180 days for oversize items.
Walmart began enforcing Item Spec 6.0 requirements in Q4 2025, introducing new mandatory attributes, updated taxonomy, and stricter image specifications. Listings using older spec versions are being suppressed in electronics, home, and sporting goods first. Sellers should audit and re-upload affected items immediately.
Walmart Connect expanded advertising capabilities in September 2025 with off-site display ads — serving Walmart product ads across the open web and partner sites using Walmart's first-party shopper data. Early CPM rates are well below Amazon DSP, making this a strong time to enter the channel.
Walmart updated its Buy Box algorithm in October 2025 to more heavily weight 2-day delivery availability. Sellers offering WFS or approved 2-day FBM fulfillment are seeing Buy Box win rates improve 20–35% over competitors shipping standard ground. This is now the single biggest lever for Walmart conversion.
Walmart revised its Seller Performance Scorecard metrics effective January 2026 — the acceptable Order Defect Rate threshold dropped from 2% to 1.5%, and the Late Shipment Rate threshold was also tightened. Sellers who were barely passing the old standards may now be at risk of listing suppression.
Walmart+ surpassed 30 million members in late 2025, and Walmart is now routing more search impressions and deal placements to items eligible for Walmart+ free shipping. Sellers enrolled in WFS with competitive pricing are seeing the largest organic lift from the growing Walmart+ subscriber base.
Affected by any of these changes?¿Afectado por alguno de estos cambios? eTailReady's specialists stay on top of every platform update — and know exactly what to do when rules change.Los especialistas de eTailReady están al tanto de cada actualización de la plataforma — y saben exactamente qué hacer cuando cambian las reglas.
Get Expert HelpObtener Ayuda ExpertaeTailReady offers Walmart listing creation and optimization, Walmart Connect advertising management, flat file bulk uploads (50–150+ SKUs), account health monitoring, review management, and performance analytics for Walmart Marketplace sellers.
Walmart Marketplace uses different ranking signals than Amazon. Walmart's algorithm emphasizes price competitiveness, in-stock rate, and shipping speed in addition to listing quality and relevance. eTailReady's Walmart specialists understand these differences and optimize specifically for Walmart's Item Rank system.
Yes. Many of our clients start on Amazon and expand to Walmart. We can handle the full Walmart onboarding process — catalog mapping, item spec file creation, listing optimization, and advertising setup — so you can launch on Walmart without starting from scratch.
Walmart listing optimization starts at $85–125 per listing. Bundle pricing for 5-packs and 10-packs provides 15–20% savings. Bulk flat file uploads for 50+ SKUs are priced per project starting at $300.
Most Walmart listing optimizations show improved Item Rank and conversion rates within 3–5 weeks. Walmart advertising campaigns typically take 2–4 weeks to optimize and stabilize. Bulk catalog launches can take 3–7 business days depending on item count.
Yes. We offer both one-time Walmart advertising setup and ongoing monthly management. This includes Sponsored Products campaigns, keyword strategy, bid management, and performance reporting. We also offer Walmart advertising audits for accounts that already have campaigns running.
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