THE TRUTH ABOUT
YOUR INDUSTRY
Insurance is a trust business. Clients comparing ACA plans, Medicare supplements, or life insurance policies need to feel confident in their broker before they ever pick up the phone. A generic template site signals generic service. A custom website signals that you know your stuff -- and that you are the right person to help them navigate a complex decision.
We build custom websites for health insurance brokers, Medicare specialists, ACA marketplace agents, and independent insurance agencies that want more inbound leads and a professional digital presence that closes.
WHAT'S BUILT INTO
EVERY INSURANCE BROKERS SITE
Lead Capture System
High-converting inquiry forms and quote request flows optimized for open enrollment season -- capturing leads 24/7, even outside business hours.
Plan Comparison Pages
Clear, easy-to-read pages explaining ACA, Medicare, Medicaid, and supplemental plans -- so prospects arrive educated and ready to buy.
Consultation Booking
Online appointment scheduling integrated directly into the site -- clients book their consultation without a single phone call.
Local SEO
Rank for "ACA insurance broker in [city]", "Medicare supplement plans [state]", and other high-intent local searches year-round.
PICK YOUR PACKAGE
Fixed-scope pricing. No surprises. Every package includes a free 30-min scoping call before you commit.
Up to 5 pages, custom design, mobile-first. Perfect for small businesses going pro.
- Custom design (up to 5 pages)
- Mobile-responsive
- Contact & lead forms
- Basic SEO setup
- 2 revision rounds
- 30-day support
Full multi-page website with CMS, blog, and advanced SEO. Our most popular build.
- Custom design (up to 12 pages)
- CMS for blog & content
- Insurance Brokers-specific features
- Full SEO + schema markup
- Analytics setup
- 3 revision rounds
- 30-day support
Complex platforms, portals, or large multi-location sites.
- Unlimited pages
- Custom database & API
- User authentication
- Admin dashboard
- Third-party integrations
- 3 revision rounds
- 60-day support
Not planning to change much? Add ongoing support so we handle it when you do.
- Up to 4 hrs changes/month
- Content & design updates
- New pages on request
- Priority response
- Cancel anytime
COMMON QUESTIONS
How much does an insurance broker website cost?+
Custom insurance broker websites typically range from $2,500 to $6,000 depending on the number of plan types, pages, and features. Fixed pricing, no surprises.
Can the website capture leads during open enrollment season?+
Yes -- we build the entire site around lead capture, with optimized forms, clear CTAs, and appointment booking so no prospect slips through during peak season.
Will my website rank on Google for local insurance searches?+
Yes -- local SEO is built into every page. We target high-intent searches like "ACA broker near me" and "Medicare supplement plans [city]" with proper schema markup and optimized copy.
Can I update plan information when coverage options change?+
Yes -- we build on a CMS so updating plan details, carrier information, and pricing is easy. Or use our Care Plan and we handle all updates for you.
What does Outseta do for an insurance broker?+
Outseta adds CRM, automated email campaigns, and renewal reminder sequences directly into your website -- so open enrollment runs on autopilot and no renewal falls through the cracks.